Love, Leadership and the Search for Meaning
By Zoe Routh
There are no easy days in leadership. Every day asks for our best. Every day we sit poised to uplift and deliver, or stumble and sink. To show up every day is a call for courage, an exercise in persistence.
In our Amplifiers leadership group, we’re reading Victor Frankl’s Man’s Search for Meaning. It’s the meditation on life’s purpose through the memoir of his time as a prisoner in Auschwitz. It’s a harrowing tale of man’s capacity for cruelty, alongside man’s ability to find meaning in the most bleak and bitter of circumstances.
It’s a sobering and heart-wrenching journey. Through his experience, Frankl suggests there are three ways to find meaning:


In our Amplifiers leadership group, we’re reading Victor Frankl’s Man’s Search for Meaning. It’s the meditation on life’s purpose through the memoir of his time as a prisoner in Auschwitz. It’s a harrowing tale of man’s capacity for cruelty, alongside man’s ability to find meaning in the most bleak and bitter of circumstances.
It’s a sobering and heart-wrenching journey. Through his experience, Frankl suggests there are three ways to find meaning:
- Love
- Purposeful work
- Focus and courage
- Love: “How can I show and express more love in the world?”
- Courage: The question is not, “Am I up to the task?” but instead, “How can I rise to meet the task at hand?”
- Focus: “When all else is gone, what beauty and goodness can I see in the smallest of moments?”
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