Lauren Sarnoff Atwaters, is the owner of Ten23 Designs, a custom event branding and decor company located in Jacksonville, Florida. Born in New York, Lauren moved to Clearwater, Florida with her family when she was six years old. While in elementary school, Lauren had a special appreciation for art. From a very young age, Lauren’s Dream was to become an artist. For nearly ten years after Lauren graduated from high school, she did free-lance graphic design work for family, friends and companies she worked for.
In July 2008, Lauren was married. Lauren’s wedding was filled with personalized monogram decorations that she created herself. She received such positive feedback regarding her designs and even received her first order before the wedding day was over. With this, and the encouragement of her family, she decided to offer her services to others…and Ten23 Designs was born. Ten23 Designs was named to commemorate Lauren’s birthday of October 23rd! Lauren focuses on creating unique items that can be kept as memories to cherish the special moments in life.
When do you feel the most powerful? I feel the most powerful after I workout, after I cook a new recipe, or after my children have “ah ha” moments from something I had already told them.
Who is your biggest supporter? Although my children are by far biggest motivators, my husband is my biggest supporter. No matter what the idea I come up with, he is there to help 100%. Even when he doesn’t agree or thinks it may not be a good idea, he will explain his side and then like a recording say, “…but if it is what you really want to do, let’s do it.”
If you weren’t doing what you are doing now, what would you be doing? If I were not doing what I am doing now… I would be working on the plan to be able to do it!!! Being an artist has been my dream since I was a young child. There is nothing I would have allowed to stop me… although time may have slowed me down.
Tell us about your family: My family is the driving force behind everything I do. The word family alone speaks volumes to me and in my heart. To me, family is not just who we are bonded to by blood… it is also who we are bonded to by love… by GOD. My family here mean the world to me. My daughter who is soon to be five is full of so much life and a passion for (fashion) design and art and reminded me that art is something inside of us… it is a gift from GOD that we can only embrace, but not control… because this little young lady seems to be OUT OF CONTROL when it comes to her wardrobe design. My son recently turned 16 and he too received the art blessing. He has a natural eye and I so enjoy working with him on projects. He brings me a joy that is unexplainable in words yet felt so deeply in my heart. …and then my husband. This man deserves a lot of credit for what he does for me and this family. He is a rock and holds strong through moments of uncertainty. He gives a new definition to the word supporter. Together we make a family. Ohana!
What is your favorite color? My favorite color is purple / violet… although most think it is lime like my business logo color. To me, purple is a very passionate color and I passionate about passion is all I do. With my family, my art, my cooking… everything except my green-thumb
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