DON’T LEAVE THESE THINGS OUT OF YOUR BRANDING!
Ok this maybe a rant. I am always amazed at how many people I encounter via the magazine who are worried about their branding who don’t worry about their actions, personality or experiences they leave behind. They will do anything, say anything, be late for appointments, interviews, be unreliable, not follow directions break agreements, have bad staff/assistants/PR and NEVER say sorry or offer a viable explanation but then obsess over their branding leaving you wondering where their character, work ethic and reputation fall into that. At the end of the day your brand won’t matter if everyone you encounter walks away feeling BRANDED. Do you smell something burning? It could be your image….the real one that hides behind your BRANDING.
(Photo courtesy of http://www.tonyadavidson.com/ via Facebook)
