Tisha Holman’s expertise is all about making digital connections. As a Digital Marketing, Brand and Social Media Strategist, she honed her skills while running her own business. Let’s meet her..
Where did you gain your experience and knowledge in Digital Marketing, Branding and Social Media Strategy?
Initially my experience and knowledge in Digital Marketing, Branding and Social Media Strategy came from my early days as an entrepreneur. The art of Branding comes very naturally to me. As an 
early adopter in this field, I had to quickly learn how to position my first company for success in an evolving marketplace. I studied Organizational Communication in college which laid a strong foundation for the work I do today. I’m truly a lifelong learner and continue to obtain industry related certifications to keep my skillset sharp.
What was one of the biggest lessons you learned running your own business? What year did you start Mind Your Business, LLC?
I learned many of my toughest lessons growing my first company, an Event Planning business. Today we know that success in Digital Marketing, Branding and Social Media can be guided by data-driven strategies. In the beginning, the analytics and reports we benefit from today were not available – trial and error was how I learned what worked and what did not. One of the biggest lessons I learned is that it is mission critical you have a strong understanding of who your audience is. If you do not have a strong understanding of the needs of your target audience, your efforts will not resonate with them.
Although I have been a Digital and Brand Strategist since around 2011, Mind Your Business, LLC was officially launched last September when I released my latest book, “The Social Media Makeover”.
What is the most common mistake you see entrepreneurs or organizations make?
The most common mistake I see entrepreneurs and organizations make is not taking the time to develop a strong foundation for their success. Sustaining a strong business goes far beyond the product or service that you offer. Scalable Tools & Resources, Effective Operating Systems, and Data-Driven Strategy are just a few of the key elements I often see missing when I first meet clients. You can’t just run your business, you also have to mind your business!
Why is a Social Media presence important to any business and how do you think it will evolve in the next decade?
As I say in “The Social Media Makeover”, if a business or organization is not playing competitively in the Social Media arena, they are leaving money on the table….and what business owner wants to leave money on the table? In the next decade it is my prediction that Social Media is going to become a robust and highly intuitive experience for end-users. Video content will dominate the space, and I anticipate we will see a more Virtual Reality – Artificial Intelligence type of interface. Ever seen the movie Minority Report?
Where are your books available for purchase?
“The Social Media Makeover”, “The Social Media Makeover: Managing Your Team” and “Lights! Camera! Action!: Get Your Brand on Television” can all be purchased at www.MindYourBizLLC.com
Want to know more or needing help with your own Social Media Strategy? Reach out to Tisha via her website or email direct at tholman@MindYourBizLLC.com.
Tisha Holman is a Digital Marketing, Brand and Social Media Strategist known for turning obstacles into opportunities with proven tactics that help her clients move their businesses forward. She is an industry expert dedicated to sharing knowledge that help organizations solidify the foundation their businesses are built upon and win in the Digital Marketing vertical. Tisha is the CEO of Mind Your Business, LLC, and the author of “Lights! Camera! Action!: Get Your Brand on Television”, “The Social Media Makeover”, & “The Social Media Makeover: Managing Your Team”. She enjoys giving back to her community and spending time with her beautiful daughter Sydney Alexandria, the one who inspires her to reach for the stars.
