Sometimes retaliation, especially when not coming from a good or honest place turns into Karma for those trying to cause someone harm. Recently after a Target ad for their “Founders We Believe In” campaign featuring black owned The Honey Pot Company founder and CEO, Beatrice Dixon ran, her company was inundated with less than stellar reviews, demands to boycott and negative online comments from people who claimed the ad was racist or even exclusionary to white women. (Watch the ad yourself below)
The Honey Pot Company which features 100% natural feminine hygiene products that “cleanses, protects, and balances your vagina”, and once she got wind of what was happening it soon worked out for her good because many African American women immediately went into “support and protect by any means necessary” mode and began buying out all of her stock.
Many supporters could be seen posting and commenting on their purchases all over social media in support which leads to the question, “Does your female black-owned business have to be slandered by a mediocre white woman in order to get support? While it’s still up in the air if these women calling for a boycott were even real customers, the same could be said for the supporters now buying. Were they purchasing The Honey Pot Company products prior to this and if not why did it take this situation for them to show support? Will they maintain their sales presence? Many small businesses are closing due to lack of support and/or many black female entrepreneurs are becoming serial entrepreneurs or returning to work as they try to navigate creating one solid business model that actually works financially for them.
The reason why it’s so important for The Honey Pot to do well is so the next black girl that comes up with a great idea could have a better opportunity. That means a lot to me. –Beatrice Dixon, Founder and CEO, The Honey Pot
And why does a black woman supporting another or the encouraging, empowering and cultivating the dreams of a young black girl, make some so mad? Young girls often need to see themselves in others to know they can follow their dreams and be anything they put their minds to and the fact that this offended someone enough to try to attempt drag her business and its reputation through the mud is beyond many. Well I guess they learned their lesson because instead this black business will live to see another day and likely have gained millions of new customers who hopefully will continue to buy her product even after the crisis.
While you can purchase from her website when in stock they are also sold at many retail locations including Target and Walgreens. Get yours and keep that same energy year round-not with just The Honey Pot Company but with all female black owned businesses. Purchase often enough to keep their doors open, don’t ask for or expect discounts or question their prices and most of stand up for and protect ALL black female owned businesses without the encouragement of mediocre white women lighting the fire.
