While juggling being a wife and mother, Lucinda Cross is teaching other women how to transform their experiences into real growth, their underutilized gifts into their passion and build a life of ACTIVATION. Early in her adulthood, one decision changed her path and lead her down a road of incarceration and while this experience may have very well dimmed the journey of many, it instead motivated her to find her own light. Known as Chief Activator, she is the founder of the annual Activate! Conference where she inspired women during a weekend of fire, fun and freedom. She is also an author / co-author of several bestsellers and a dynamic speaker who is showing women around the globe how to activate their own power. Let’s chat with Lucinda now…
Tell us briefly about your career prior to 2006 when activation become your motivation?
I was working in a hospital in the patient relations department and was promoted to performance improvement and risk management.
Was there a catalyst or experience that led you to want to enrich the lives of other women by spearheading their personal and professional growth with your programs and services?
I also gathered groups even in college I would host events and workshops so that just came naturally as I started my own business. I was always great with putting together events and supporting people in their goals.
How do you balance family and the LC brand?
I set a schedule and I also ask for help when I need it. I don’t try to do everything. I manage myself which helps to balance my family time.
If you woke up tomorrow with no fear, what would you do first?
Go on a cruise.
Or if you already have no fear and resources were no issue, what would you do immediately?
The same go on an excursion starting with the cruise to get over my fear of being in an ocean.
Give our readers a short rundown of the Activate Conference and what they can expect to walk away with.
Resources, contracts, powerful connections, techniques on how to brand bigger as well as how to get their services or business out to the masses. Our theme is Building Your Empire While Focusing On Family so we are going to support everyone to include their family and loved ones in the process without exhausting the family’s time or money. We want to build stronger households and show visionaries how to make the 6/7 figure business together.
Completely eliminating work of any kind, what does Lucinda enjoy doing when just being Lucinda?
Chilling with my husband
How does Lucinda replenish when her activation levels are getting low?
Getting proper rest, as a entrepreneur i get some many ideas and want to execute everything all at the same time, but i avoid the overwhelm and burnout by resting and taking naps.
Who are your mentors who pull you up when you hit a bump?
I have spiritual leaders in my life that pull me up and my mentors Andrew Morrison and Kadena Tate keep me on my toes.
Do you have a TOP 3 list of typical things women you encounter one on one or at your conference struggle with most?
Yes the top 3 struggles are: Fear of public speaking, Fear of raising prices, Fear of focusing on one niche.
How do you stay connected to your followers outside of events?
Social media- I am an Instagram junkie, now loving Periscope.
What is in your CD player currently?
Mary J. Blige
When did you last laugh so much that you either cried or it hurt?
Yesterday. With 3 kids they are always doing something that cracks me up, especially when we are at dinner and they start cracking jokes.
Name a moment you were in awe of your own accomplishments?
When I was in Essence Magazine January 2015 issue.
Your story is not complete but what would you call your autobiography?
Life Is What You Make It!
What life legacy are you leaving for your children?
I am working on leaving them the fruits of the Empire I am building, trust funds for future generations. Generational Wealth based off of my service to the world.
In pursuit of your passion, is there something you have given up that you used to love?
No not really, I pretty much do what I love.
If you could sit down privately with a group of 15 women and have a connected conversation, what topic would you chose to discuss: Family Balance, Choosing Your Path or Finding Your Joy ?
Finding Your Joy
What was your biggest worry ten years ago and what have you done to eliminate that worry since?
I used to be afraid that I would work a 9 to 5 till I was 65. I stopped worrying and started putting a business plan in places to leave my job and become my own Boss. That’s the best decision I ever made.
Want to know more about Lucinda and her endeavors? Go now to lucindacross.com. For more information on the ACTIVATE CONFERENCE visit www.activateconference.com. #Activate2K15Con
