Excellent work! You’ve landed some shiny new publicity. Whether it’s via a social media spotlight, an amazing podcast appearance, or a profile in a famous magazine, you’re now basking in the glory of fame. But hold on a second! Becoming the center of attention does not mean that your work is done. In fact, this is where the real fun begins.
Most experts think that simply getting publicity is like planting a magic seed that’ll grow into a money tree overnight. They sit back, sipping their lattes, waiting for the accolades to roll in. Spoiler alert: it doesn’t work like that! Publicity is not a solo sport; it’s more like a two-step dance where you can’t step on your partner’s toes (or, you know, your own).
The Dance of Publicity and Exposure
Think of publicity as the ticket to the party. Sure, you’ve got your entry pass, but that’s just the beginning. You don’t just stroll in, nod your head, and expect everyone to notice you. You’ve got to work the room! This is where leveraging your publicity comes in. Your brand exposure is like a megaphone amplifying your voice. So, shout it from the rooftops—flaunt it!
You’ve got to remind the world why you’re the expert in your field. Have a proven system? Show it off! Have tips and recommendations that work? Share them! Talk about your success stories like they’re the latest gossip at a family reunion. The more you share, the more your audience sees the value in what you offer. This isn’t just self-promotion; it’s a service! You’re helping others discover the knowledge they didn’t even know they needed.
The Myth of the One-Hit Wonder
It’s easy to fall into the trap of thinking, “I got the publicity; now I can chill.” But let me tell you, the publicity train only moves forward when you actively keep it rolling. It’s not a one-and-done deal. The moment you stop pushing, that train comes to a grinding halt, and you’re left waving goodbye to your golden opportunities.
Publicity should be the fuel for your engine, not the end of the line. Consider yourself the opening act at a concert; you can’t just walk off stage with the microphone. Maintaining the momentum, communicating with your audience, and staying in touch are all essential. Develop your brand, attract a larger audience, and build strong relationships with potential partners or consumers to make the most of your increased visibility.
A Publicity Strategy’s Power
The basic line is that knowledge of how to use publicity effectively is just as important as obtaining it. Make a plan that will highlight your experience and increase your visibility.
Share, Share, Share: Post your feature on every social media platform. Get creative with it! Turn that magazine article into a series of engaging posts, behind-the-scenes stories, and videos.
Engage: Don’t simply sling your publicity around and hope for the best. Talk to your audience! Be the personable expert they want to engage with by answering their inquiries and comments.
Repurpose: Use your publicity in your newsletters, blogs, or even presentations. Your content is gold—don’t let it sit idle in a dusty corner of your website.
Network: Leverage your publicity to build relationships. Reach out to other experts, podcasts, or industry leaders. You’ve got a shiny new badge of credibility—use it!
Create a Buzz: Organize webinars, workshops, or Q&A sessions that tie back to your publicity. This keeps the conversation going and positions you as a go-to resource in your field.
Together, climb the mountain.
The truth is that obtaining publicity is like climbing to the summit of a mountain, but the journey doesn’t end there. It’s about what you do next that really matters. When you put in the effort to leverage your brand exposure, you and your publicity become a dynamic duo—like Batman and Robin, only cooler.
Remember that your publicity is not a one-time triumph, but a partnership between you and your audience. So go out there, flaunt your achievements, and convince everyone that you deserve the spotlight. It’s time for everyone to understand that you are not just an expert—you are the expert!
