Doreen Rainey,known as the Radical Success Coach, helps her clients push pass the hurdles that are holding them back from their goals. Sometimes that hurdle isn’t a thing but the persons own fears of success or having unrealistic goals that don’t align with their strategies. She wants to transition you into success mode and empower you to make the leap from where you are to where you want to be.
Whether business or personal development, her Get RADICAL™ movement and in her role as Vice President, Operations, Transformation Division at the Steve Harvey World Group, Doreen is helping people who may feel “stuck” -but are ready to do the work- discover their purpose, realize their dreams and unlock their passion.
Here CWM chats with her about her own journey and partners with Life Coaches Charlene Feathers and Queirra Fenderson on ways to bounce back from some common roadblocks of your own.
How did you get started coaching?
So my corporate career was in Human Resources and I worked in HR rounding out my career as an Executive for over 15 years. And I spent the majority of that time in Employer Relations and Training and Personal Development, Professional Development, Performance Management and it was in that role that I began to talk to employees and really begin to understand at a very young age that people weren’t very happy. They had a lot of complaints about their job, their boss a
nd really looked to the company to make their life work; to make it work financially, to make it work from a fulfillment perspective and it just got me thinking about “what role does the individual play?”.
As I begin to explore that I began to have normal conversations with employees and managers and Executives about what it means to take responsibility for your own life, your own happiness, your own fulfillment. It was during that time that I found Coaches Training Institute and I didn’t realize that coaching existed or what coaching was but when I found that program, that training program, it really opened up my eyes to a career path that could be possible for me.
I decided to start a coaching business and I started the business while I was still working a corporate job. And as all entrepreneurs probably experience, there is a challenge between having a passion and calling, wanting to be in business as the practitioner, the coach, the trainer, the consultant and then actually building a business around marketing and sales and things like that. As I started my business I found out very quickly that while I got a lot of support, I didn’t necessarily get a lot of clients. I began to look at what am I missing. what don’t I know, how can I make money at this-consistent money at this and so that’s what got me started in coaching.
What was one of your own hurdles early in your career? How did you overcome it?
I am glad that you asked me for a singular hurdle because the truth is early in my business – I started my coaching practice in 2006-2007 – there were many hurdles that I had to overcome and I’ll share with you what I think was the biggest hurdle. I think that many entrepreneurs still face this hurdle today and that is being able to differentiate between the practitioner and between the CEO, which I did not do early in my business. And what I mean by that is I went and got my coaching certificate, I got my Master’s Degree, I had a corporate career and a job that really fostered the development of my coaching skills and I thought that being a good coach was enough.
It was enough to start a business, it was enough to grow a business and it was enough to sustain a business. I think people that start a business based on their passion, their gift, their talent or their purpose, they forget that you cannot always be in practitioner mode. Coaching is a skill, speaking is a skill, writing is a skill and a skill doesn’t equal a business until you attach other things to it like marketing and sales and branding and getting your financials in order; all of those things matter to creating a sustainable business. And I realized that I really didn’t understand marketing or understand how package my programs and that’s when I began to seek out people in the industry who had created a type of business that I wanted to create for myself.
I actually started getting coaches and my first coach was marketing and online marketing and building a list and building a community and I tried to put everything I learned in that coaching program into action and over time I saw my business grow. I saw my clients grow. I saw my revenue grow. I saw my Get Radical Conference go from a one-day event that when I opened registration for my first conference I had zero registrations for months. I had zero visitors to my website for months. Up to my last Get Radical Conference which was just a couple years ago, I had 500 women coming from all around the world and having the impact of being able to teach about the radical method and creating radical success and sharing the stage with people like Laila Ali and Suze Orman and Jillian Michaels and Niecy Nash and Giuliana Rancic.
So I remember what it’s like when there is nothing happening in your business and your ability to get clients is very sporadic. When I look back on that time I know it’s because that I was thought I was a good coach that I also needed to be a good CEO. So if you’re out there and you’re trying to figure out why it’s not working because you know you’re working in your purpose but also ask yourself what strategies can resources do you need to put in place so that you can grow in the area of marketing, sales, branding and so forth.
You have an educational background in Conflict Negotiation and Management. How do you integrate those tools into your coaching?
Yes, I got my Master’s Degree in Conflict Negotiation and Conflict Management. I decided to get that degree out of the work I was doing in Human Resources, especially my role in Employee Relations because that’s where we dealt with performance management issues, policy violations, terminations training and development, supervisory skills, working with management, working with executives and creating a culture where people can thrive in the workplace. And one of things I discovered was that people don’t always know how to communicate with each other. They can be so focused on being right and being heard or convincing you to switch to their point of view that they don’t listen, they don’t ask powerful questions to gain understanding and they aren’t open to adjusting, changing or compromising in their position or their view.
What that Master’s Degree did for me was help me really build up all of those skills for myself and then also helped build it up in other people. And that’s why I think it makes a difference in my coaching practice because of my mediation training and my conflict resolution training, I’m able to work with people and ask powerful questions, shifting their perspective many times, getting to the root of it -faster, quicker and sooner and opening up the opportunity for them to see things in a different way including themselves. All of that compounded with the other tools and strategies that I use in coaching I think make a big difference in the results that my clients get.
How did you come to work with Steve Harvey?
One of the things that I am a firm believer in is networking and being a lifelong learner and a couple of years ago I actually started working with Lisa Nichols. Lisa is a best-selling author, she is a transformational coach and she was in the movie The Secret and inside of her coaching program I begin to apply many of the principles and strategies that she shared with me and my business continued to grow. And she watched as I worked my business, as I built my coaching practice, as my Get Radical Conference grew in attendance and grew in revenue and about 2 years ago she actually had the opportunity to do some work with Steve.
Steve had saw her in The Secret and had reached out to her and they started working together and Steve begin to talk about his book that was about to come out at that time which was Act Like a Success, Think Like a Success, and it shared a lot of the principles that he has used to build his career and a lot of the core values and things that he lives by. And their conversation led to how could he bring that book to life for people. And Lisa begin to share with him opportunities to do that through Act Like a Success events and communities and he was very excited about that but of course Steve Harvey is a very busy man. I don’t know if you’ve noticed but he has a couple of jobs that he does and he was looking for someone who can actually run this company for him.
And because of what Lisa had observed of me running my own business and how I understood the front end, back end, marketing, sales, client fulfillment, the results that my coaching clients have had, both personal and around their business. She understood my work ethic, my ability to work as a team, and my integrity level, so when he was looking for someone to run this company for him she referred me to him and that was the biggest honor that I have had probably in my entire professional career in that she thought of me when he was looking for someone who could take this on and really being tasked with bringing his vision, his mission and his goal to life around what he wanted for this company.
And that was about two years ago and since that time Act Like a Success is a thriving community. We have an annual conference every year, the Act Like a Success Conference. WE have our women’s retreat which is called the Soar Retreat. We also have The Steve Harvey Success Institute and inside of that we have our School of Business Acceleration, we have our School of Personal Transformation and we also have coming up our Success Club, which is an opportunity for people to get tools, strategies, motivation and inspiration on a monthly basis around topics that are important to them and that are very practical in the strategies that we share so that they can Implement them immediately. I have had a blast being a part of Steve’s organization, working with him and working with his team and it’s just exciting but we’ve been able to do so far and I’m really looking forward to other things that we will create in the future.
What has been your biggest lesson you have learned from coaching others?
One of the biggest lessons I’ve learned not just from working with others but just from being on this journey myself, this journey of life, entrepreneurship and working with others-and I think Oprah said this- and I loved it and I wrote it down and have it up near my desk and I think Steve has said this in some extent but “You don’t get what you want, You get what you believe.” And for so many people when they create vision boards, when they set goals and invest in their education and learning and stay inspired and motivated – all of those things are great but those are tools.
The question is if you are not applying those tools, what do you believe about your success? What do you believe about what you actually deserve? What do you believe your life could actually be, should actually be, can actually ? And for many people they don’t realize that hard work and commitment and really, really wanting it is important but the belief that you have that you deserve it, that you can have it, that you can own it, that you can be it is the most important thing you can do because when you don’t believe you act accordingly and when you do believe you act accordingly.
And so when I begin coaching my clients whether it’s around personal transformation or whether it’s around entrepreneurship, we do spend some time talking about what do you believe and why do you believe it. And if you believe those things, is it showing up in your life. Because if it’s not showing up then maybe there are some other beliefs that you have that we need to look at, adjust, change, and manage so you can get those things, those visions and goals that you say you want.
Tell us about a highlight of the recent 2016 Act Like a Success Conference. What’s up next for you?
The 2016 Act Like a Success Conference was absolutely amazing. We had people come from all across the country who were excited, who were energized, who were ready to reach the next level of success. And there was so many great moments throughout those three days that it’s going to be kind of hard for me to take just a couple of highlights but I would say if I had to pick two or three number one would be the graduation ceremony.
At our previous Act Like a Success Conference we opened enrollment into our inaugural School of Business Acceleration and School of Personal Transformation and these were people who went through the 12-month program and who graduated at this conference and to see them walk into the room in their cap and gowns, and walk across the stage, shake Steve’s hand and get their certificate, it was such a surreal moment because I know how committed Steve is to giving people real life strategies and tools that they can use that will make a difference for them.
Over the course of the weekend we did hear from people in the program and how that program impacted our business program we had someone whose revenue had increased by over a million dollars based on what she was learning and implementing in the program. We had other people whose brand had just exploded, building their tribe, getting more PR. We had someone tapped to do a TED talk and it was just incredible to see all of the results that people had gotten from being a part of the program.
In our personal program we had people who were able to heal relationships that have been damaged. We had those who had discovered what their gift was and how to be more confident and assertive. We had someone who realized that they were on the wrong career path and too proactive steps so that by the end of the program they not only found a job and a career that they love, they relocated to an area that they want to live in and they’re happier than they have ever been. And so watching that happen at graduation was definitely a highlight.
I would say a second highlight was just watching Steve on stage, answering questions, interacting with the audience and just keeping it real and giving them the real deal on what it takes to bring that vision and that goal to life. And I know that they walked away not just being inspired and motivated but an actual plan with actual steps and actual things to do once they got back home.
I think that those are two huge highlights from the conference and then for me personally I was just excited and overwhelmed to be a part of such a powerful event to be able to stand on that stage and share my own message of how to create radical success in your life and to be able to introduce other great speakers and share the stage with them as well. It was just a great opportunity for everyone at that event to learn, to grow, to network and then to be able to go home and create something bigger and better in their lives and business.
Thanks to Doreen Rainey for taking the time to share her journey with our readers. For more information on Doreen, her endeavors, events and services please visit doreenrainey.com and for more information on the Act Like A Success programs visit actlikeasuccess.com. Prefer to listen to this interview? You can do so here.
Thanks to our featured experts Queirra Fenderson and Charlene Feathers for answering our call for Lifecoaches online.
Charlene Feathers is a Certified Christian Life Coach, Minister, Keynote Speaker and CEO/Founder of Expect More & 7 and eight Coaching and Consulting. Charlene Feathers is a consummate professional who is energized when working with, encouraging, and/or edifying people, and when working on challenging, time consuming projects. She has devoted over 20 years to motivating women, youth, and young adults towards a life of self-awareness, acknowledged self-worth, and uncompromising authenticity. For more information on her services visit www.7andeight.net.
Queirra Fenderson, ACC is a Certified Life & Business Coach on a mission to empower and inspire women to transform their relationship with their ambition. She uses her training as an ontological life coach to listen intently, speak boldly and reflect powerful insights to take her clients from hot mess to hotness. Learn more about her at www.queirra.com.
Have you ever found yourself at a roadblock in your life? How did you get through it? Let us know in the comments.
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